Case Study: Sucra Plus
Speed to market
Foxpak’s capabilities in both digital flexible packaging and gravure printing assisted one of our clients in achieving a quick route to market for their new product range.
Utilising our digital short run facility, Foxpak produced 15 new designs in less than 21 days thus allowing our client to enter the market quickly.
The advantage of using digital printing for the launch quantities ensured that launch dates were achieved, there are no origination costs and this allowed for those final “tweaks” to the artwork files. Once the artworks were approved, we quickly produced the launch quantities while working on the cylinder making and production of the full production orders.
Foxpak liaises closely with our clients in assisting them to achieve costs and packaging waste reduction targets. Here we assisted a client move from a glass jar by producing initially just one sample pouch for the client to present in the market.
The client received a good reaction, so we produced 10,000 pouches digitally. After the success of this trial, the pouch was produced using gravure printing to achieve a competitive costs.