Pet Food Packaging: 3 Trends To Follow In 2021

Blog Post Feature Image Pet Food Packaging Trends

The pet food industry is competitive. Evolving market conditions and consumer values are transforming the face of an increasingly diverse pet food aisle. With artisanal, local and global brands all sharing the same supermarket shelf, pet food packaging can make or break the consumer’s purchase decision. Since packaging is typically the last step in the customer’s buying journey, not only should it be functional, but eye-catching and innovative too. So, what are the best ways to differentiate yourself? Here are some common pet food packaging trends that successful brands are implementing.



Sustainability continues to be an influencer of consumer behaviour when it comes to pet care with 75% of consumers saying they would feel more favourably toward a brand that made its packaging more sustainable. Consumers are putting more emphasis on making sure that the products they buy are produced in an ethical and sustainable way. For pet food packaging, this means a rise in the use of biodegradable and recyclable materials.

The challenge for manufacturers is that sustainability often conflicts with other packaging trends. Not all environmentally-friendly packaging materials will deliver optimal quality, durability, and food safety features required by pet food manufacturers. One sustainable option that is proving most effective is recyclable plastic. Offering the same, if not better, barrier properties than traditional paper and mixed plastic pet food bags, recyclable plastic meets the preservation requirements of manufacturers and the environmental requirements of customers. As well as improving the recyclability of their packaging, successful brands are also providing clear recycling instructions, and encourage their end-users to participate in recycling programs.


Premium Packaging

As the humanisation of pets continues to spread, pet owners want their animals to eat as healthy as they do. According to statistics, more than 40% of pet owners now buy premium pet food for their cat or dog. With more and more brands launching premium pet food ranges, these products require quality packaging to protect and preserve their ingredients.

Flexible packaging is one of the most widely used formats in the pet food packaging industry. It offers high barrier properties, temperature resistance and decent durability all while being cost-efficient. High-quality pet food ingredients require good barrier properties to maintain their nutrients and health benefits. Flexible packaging films prolong the shelf life of pet food by preventing aroma, moisture, and oxygen transfer. Pouches equipped with reseal technology also help to keep premium pet food at peak freshness.

Eye-catching graphics, high-quality printing techniques and unique material finishes all indicate to consumers that they’re buying a premium product. Popular surface enhancement options such as paper feel varnish, soft finish matt, high shine gloss or spot register varnishes offer both visual and tactile experiences for consumers, providing brand owners additional opportunities to differentiate themselves in the retail environment



Resealability, product freshness and ease of use are all factors to consider when choosing pet food packaging. Now more than ever, pet owners are driving the demand for convenience in the pet food industry. In response to this, many successful pet food brands are adopting formats and features commonly used in the snack industry such as stand-up pouches, resealable zippers, and tear notches.

Reseal technology not only keeps pet food fresh, but it also resonates well with consumers looking for convenience features that make for easier feeding time. 50% of pet owners who buy premium pet food state that they are unhappy when they can’t reseal the packaging after opening. If the bag gets damaged while opening or pet owners struggle to reseal it between feedings, they risk compromising the freshness of the product. It is imperative that when developing packaging for their pet food product, brands choose reliable and convenient features such as easy open and resealability.

Although it is a driving factor when considering a purchase, convenience doesn’t just apply to the end-user. In order to ensure streamline production and distribution of their product, brands should require packaging that not only retains its functionality and consumer appeal in a demanding supply chain environment but also enables efficient manufacturing throughout the filling and shipping process.


Looking Ahead

Pet care trends may shift again as consumer attitudes and requirements change, but demand for convenience, sustainability and premium packaging is likely to shape brands’ choices in pet food packaging for years to come.


If you are a pet food brand looking for advice on your packaging, please get in touch. A member of our team would be happy to assist.


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Personalised Packaging and Its Benefit to the Brand

Consumers’ attention span is decreasing. As of 2018, the average attention span of humans was 8 seconds, this is shorter than that of a goldfish. As well as creating high quality and innovative products, brands now face the challenge of catching attention, creating disparity and encouraging a purchase, all within 8 seconds.

At foxpak, we believe that packaging is the last but most important touchpoint in the consumer buying journey. Here are some examples of companies across the world that have tied personalised packaging into their marketing campaigns to generate higher rates of purchase, stronger levels of consumer engagement and an abundance of earned media to benefit their brand.


Coca Cola’s Share A Coke Campaign


Probably one of the best-known examples of personalised packaging, Coca Cola’s share a coke campaign launched in 2011 and set the tone for brands to follow. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness. This was done by changing the universal packaging design to include the words “share a coke with” above an assortment of popular names.

Coca Cola executed personalised packaging through the use of variable data, allowing them to print thousands of unique designs within the same run. The use of digital printing allowed the brand to with their consumers on a personal level, addressing them by name. The flexible nature of digital printing presses allowed Coca Cola to scale production producing varying run lengths of each name based on regional demand. By incorporating personalisation through variable data into their packaging strategy, Coca Cola achieved the following;

  • One of the most well-known one-to-one marketing campaigns globally
  • Higher levels of engagement with their customer base through personalisation
  • Increased shelf appeal with digitally printed packaging
  • Developed online presence with over 500,000 customers sharing their experience with the brand


Amarula’s Name Them, Save Them Campaign

Amarula Wine Section Image

Amarula ran a marketing campaign in 2017 to raise awareness around the issue of elephant poaching. At the time, there were only 400,000 elephants left in the wild. Amarula appealed to the caring nature of its customer base making the prospect of losing an African elephant personal by encouraging individual participation. Their campaign allowed customers to go to their website and name one of the 400,000 surviving African Elephants. Their customers were guided through an immersive online experience into a digital savannah, where they could choose an elephant, design it with a range of colourful patterns, then name and share it with friends online. Proceeds from each purchase were donated to a cause which protected elephants in the wild.

By utilising personalisation, Amarula was able to print 400,000 unique labels, one for every bottle that was purchased and shared. Each label included an elephant with the customer’s chosen pattern printed on the ears and their given name written down the side. By incorporating mass personalisation into their packaging strategy, Amarula achieved the following;

  • Raise awareness for a cause close to the brand
  • Created a change in buying behaviour by introducing gift purchases
  • Increase levels of engagement with their customer base by encouraging customisation
  • Encouraging social engagement by creating a product that is personal to the customer


Danone’s Unleash Your Actimel Instincts Campaign


Actimel created a campaign based on a concept of inner strength and animal instincts. Actimel sold their drinks as multipacks in an outer cardboard sleeve, the fact that consumers couldn’t see the bottle designs at the point of purchase drove the idea to run a competition to find a particular bottle design. Each week Actimel would announce a specific animal design, urging anyone who found it to post to social media and be entered into a draw to win a substantial prize. Not only did this campaign engage with their customer base on a personal level by connecting their pack designs with consumers known consumption patterns, but actimel also created a multi-purchase strategy which had a positive effect on their sales numbers.

Playing off the animal instinct, Actimel used hyper customisation to create individual background patterns while randomising 9 different animal characters with unique bodies, hats and glasses. Although each bottle design was unique, they all maintained the essence of the basic marketing campaign with uniform text which outlined specific times of day, activities and flavours. By incorporating hyper customisation into their packaging strategy, Actimel achieved the following;

  • Increase brand loyalty by engaging with their customer base on a personal level
  • Created a multi-purchase strategy
  • Increase levels of social interaction with customers
  • Created favourable online visibility through encouraging social media shares


Foxpaks Digital Design Den


Digital Design Den is a powerful dynamic personalisation resource which enables us to generate thousands of unique SKUs, all from a small number of base patterns and graphic files. This advanced print software means that brands, design agencies, brokers, co-packers or retailers working with us can benefit from the following;

  • Thousands of unique flexible packaging designs within a single print run
  • Unique packaging that stays true to your original brand story
  • No printing plate costs or long approval processes
  • Speed to market allowing brands to be more responsive to market changes
  • Flexibility to change designs with minimal cost
  • Scalable order quantities to reduce the levels of packaging waste
  • Expert guidance and advice on the best practice in printed flexible packaging


If you have a project you believe would benefit from the use of our Digital Design Den or simply want some further advice or information, please get in touch. A member of our team would be happy to assist.


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Flexible Packaging Resolutions For 2021

flexible packaging resolutions for 2021

For more reasons than one, ringing in 2021 feels like the universal pressing of a “reset” button. The benefit of a new year is a clean slate allowing us to take inventory of what is important, change the processes that aren’t working and make room for new ideas. This year we are challenging our customers to think outside of the box with their packaging resolutions for 2021.


Look for sustainable alternatives

Environmentally conscious packaging choices are an important step towards developing a sustainable future.  Choosing sustainable packaging does not just mean switching to environmentally friendly materials. Sustainability can also relate to pack format, functionality and manufacturing processes. Flexible packaging is unique in the way that its sustainable characteristics come from producing less waste in the first place. By choosing flexible packaging over more traditional packaging formats such as glass, rigid plastic, metal and cardboard, you are already taking steps towards reducing landfill waste, greenhouse gasses and excess energy consumption. Taking the concept one step further, the rising popularity of sustainable materials such as recyclable LDPE, plant-based compostable and plastic-free papers means its easier than ever for brands to make the switch to sustainable packaging.

foxpak has developed a range of flexible packaging options which can be used as an alternative to standard mixed plastic laminates. Find out more about our sustainable flexible packaging here.


Make the most of your brand space

One mistake we see companies make with their packaging is not utilizing the space for knock-out branding. Gravure, flexo and digital print all produce stunning high-quality images which can be enhanced using different material finishes and speciality lacquers. However, your packaging does not have to be limited to outlining product information. Some of the worlds most renowned marketing campaigns were distributed through product packaging. Coca Colas “Share a Coke” and Oreos “Colourfilled” campaigns are just two examples of how brands effectively utilised their packaging space to increase consumer engagement, market share and essentially their bottom line.


Design for convenience

Consumer, retail and technology trends have all contributed to the growing popularity of flexible packaging in the last decade. One major packaging trend that is showing no signs of slowing is consumer demand for convenience. With this being said, it is important to understand what convenience looks like to different customers in order to effectively design your packaging around it. Somebody working in a fast-paced role where they are constantly on the move might value grab and go snack packs more than an environmentally-conscious consumer who requires packaging with a resealable function allowing it to be refilled and reused, or a parent that chooses a family-sized share bag of sweets while doing their weekly grocery shop.


Utilise digital print

Digital print is probably the most underestimated print option when it comes to flexible packaging. Many companies are under the impression that digital print is only beneficial to start-up companies with low quantity requirements which is far from the truth. Digitally printed prototypes allow companies to test their packaging concepts before committing to a full production order. Prototype packaging is useful for companies of all sizes whether they are pitching their product to a retail buyer or presenting their concepts to a product development committee as part of their internal GATE process. Recent advancements in digital print technology have permitted packaging companies to offer variations of variable data to the market which have several uses such as security measures to combat product counterfeiting, tracking and tracing for internal quality control and marketing tools for consumer engagement.  The low MOQs associated with digital print means companies can launch several product variations at once with very little impact on their costs. This allows time for the market to react, letting companies adjust their order volumes moving forward eliminating the high price and environmental impact associated with obsolete stock and packaging waste.


At foxpak, we take care of the Total Packaging Lifecycle. We advise our clients on the correct print options for their stage of the product life span. From prototype packaging to large volume production runs, our team are always on hand to advise you on the best options for your flexible packaging.


If you are interested in implementing our flexible packaging resolutions and would like some advice or information on your packaging options, don’t hesitate to get in touch.


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Foxpaks Response to Covid-19

Foxpaks Response To Covid-19

Foxpak is operating as usual despite the current lock-down in Ireland. We have been deemed an essential service to the food and beverage industry and remain fully operational throughout Covid-19. In order to protect the safety of our workers, we have implemented procedures and continuously take advice regarding best practice from the World Health Organisation, The HSE and the Irish Government. Below are examples of some of the procedures we currently have in place.


Infographic for foxpaks response top covid-19 blog post


The Effect of COVID-19 on Production and Lead Times

Our sales team are working tirelessly to keep customers updated on any potential disruptions to their orders due to delays in transit or raw material availabilities. Due to continuously changing circumstances surrounding COVID-19, transport and production can be delayed at short noticed. If this is the case, our sales team will update you as soon as we become aware of such delays. If you have any questions please get in contact with your account manager.

For further information on our response to Covid-19 please contact us at or +353 (0)41 981 9058.


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Foxpak Retain BRCGS Grade AA

Blog Post Feature - Foxpak Retain BRC grade AA

This week, foxpak became the first company in Ireland to achieve double-A grade certification in BRCGS Version 6 Packaging Materials audit.


BRCGS Certification LogoThe BRCGS guarantees the standardisation of quality, safety and operational criteria to ensure that manufacturers fulfil their legal obligations and provide protection for the end consumer. Certification to the BRCGS Packaging Materials Issue 6 standard is quickly becoming a fundamental requirement of leading retailers, manufacturers and foodservice organisations. Each year, Foxpak are audited to ensure we are developing and manufacturing safe, legal packaging made from materials that meet the quality levels that our customers have come to expect from us.


Packaging is a fundamental part of any brand. It defines product integrity, security and drives innovation. Consumers are attracted to strong and recognisable products that need to be consistent in size, colour and shape. Packaging is, therefore, an integral part of the manufacturing process. This is why foxpak works tirelessly to achieve a high standard, year on year.


By continuously achieving a double A grade in the BRCGS standard, we are ensuring that by choosing to work with us, our customers are getting the best possible packaging, quality and service. Take a look through our Product Range to see for yourself.



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Packaging Innovations 2020 – The Round Up

Packaging Innovation Roundup Blog Post Feature Image

Last month the foxpak team returned to the NEC Birmingham to exhibit at Packaging Innovations 2020


Packaging Innovations is the UK’s leading packaging event for the entire supply chain. Taking place at the NEC, Birmingham, the 2-day event showcased companies from the vast packaging supply chain under one roof. Sustainability was at the heart of the event this year with presentations from large FMCG brands on sustainable packaging options as well as panels with thought leaders in sustainable packaging strategy like OPRL and WRAP.


Exhibiting at Stand E46, the team showcased our entire range of flexible packaging including the new Generation Green sustainable range. Over the last 18 months, we have been developing and launching numerous new products under the Generation Green umbrella of sustainable packaging including materials such as our plant-based compostable, plastic-free paper and widely recyclable plastic.


If you missed us this year at packaging innovations, don’t worry. You can contact us today to discuss the options available to you in sustainable packaging.



From left to right (Paul Young – Foxpak MD, Sam Murphy – Foxpak Marketing Manager, Connor Stone – Market Executive at Enterprise Ireland UK, Michael Campion – Development Advisor Enterprise Ireland, Paddy Byrne – Senior Technologist Timber Print and Packaging Manufacturing at Enterprise Ireland)


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Flexible Packaging and the Environment: Part III

Blog Post Feature - life after packaging

Although sustainability is so much more than what happens to your packaging when you throw it away, it is still essential that we have a good understanding of life after packaging. In 2018, 40 per cent of global plastic produced was used for packaging, this equates 161 million tonnes. Less than one-fifth of this figure is recycled globally – so what happens to the rest?


Landfill is the most notorious of all ending points for plastic waste. Its estimated that 78% of global plastic that has been produced is accumulating in landfill or discarded in the natural environment as litter. Of the 161 million tonnes of plastic packaging produced each year, approximately 10% ends up in our oceans. This is a knock-on effect of landfill waste as, during transportation, plastic packaging is often swept into our waterways by the wind. The final 12% of packaging waste is brought to incineration and used to produce energy.

By increasing the rate by which we recycle plastic packaging, we could offset the problem of landfill waste and ocean litter, however, this alone is not enough to reverse the effects of environmental pollution. By adopting sustainable packaging in conjunction with changing our waste disposal habits, the global packaging waste crisis can be averted at a much faster pace. But what happens to our new and improved sustainable packaging at the end of its life?


Compostable Packaging

Compostable packaging is made with the intention of breaking down into natural elements in a compost environment. Today, not only do we have conventional home composting that is suitable for the disposal of household waste, there are also industrial composting facilities designed to effectively process large volumes of public and commercial waste. There are three types of industrial composting techniques; windrow, in-vessel and aerated static pile composting. All three will produce the same results however, In-vessel composting is the most versatile with the ability to accommodate virtually any type of organic waste — meat, animal manure, bio-solids and food scraps etc. during the industrial composting process, waste material is placed in an enclosed environment where temperature, moisture and airflow levels can be efficiently controlled. The waste material is mechanically turned to create aeration that encourages bacterial activity and material breakdown. The entire process can take between 21 and 84 days to complete. The end product is a high-quality compost that is rich in nutrients. This can be used in gardens, landscaping, horticulture, urban agriculture and organic farming to name just a few.


Recyclable Packaging

Recyclable packaging is packaging made from the same plastic or plastics within the same polymer family. This allows it to be successfully melted down during the recycling process without contamination. Today, the majority of plastic packaging can be recycled and remade into new products. Plastic waste recycling reduces our use of fossil fuels, saves energy, landfill space, and emissions of carbon dioxide and other greenhouse gases. Plastic recycling is broken up into a few distinct steps however these may vary depending on the packaging. packaging waste is disposed of in the home and collected by the waste management companies. Once the waste has been transported to the recycling facility it is then sorted by type of plastic, colour and even by the way the plastic was manufactured in the first place. Once sorted the plastic is then washed to erase any traces of contamination from food, labels or adhesive that may be present. The washed plastic is then shredded into small particles, making it easier to process. The shredded plastic is identified and separated into like categories, this is done by testing characteristics such as density, thickness, melting point and colour. Once the plastic is sorted it is compounded into small pellets that can then be reused to make alternative products such as rope, plastic toys, piping, beer mats, plastic pallets and even recycling bins.


Paper Packaging

Paper is one of the most easily recycled packaging materials. Each metric tonne of recycled paper can save approximately 19 trees, 2.68 meters of landfill space and 127 kilos of carbon dioxide from the atmosphere each year. Much like plastic packaging, recycling paper packaging will result in a product that can be used in the same or similar capacity than the original. Whether you recycle your paper at home or on an industrial scale, the process is essentially the same. Paper packaging can be disposed of in our recycle bin at home and will end up in the dry recycling waste streams. Once collected, waste management companies sort the paper into grades which essentially measure the quality of the fibres. Each grade is then transported to a paper mill recycling facility where it is further sorted based on its surface treatment and structure. After sorting, the paper is then shredded and added to a mixture of water and chemicals such as hydrogen peroxide, sodium hydroxide, and sodium silicate to facilitate the breakdown and separation the paper fibres into a solution referred to as pulp. The pulp is then passed through a number of screens to remove larger contaminants such as staples, tape, plastic film etc that would be included in the recycled paper. Once the larger contaminants are removed the pulp is added to a flotation tank where chemicals and air bubbles remove any inks or dyes present. At this stage, hydrogen peroxide and other whitening agents may be added to further enhance the whiteness of the pulp. Once the desired brightness is achieved, the pulp is passed over heated rollers to press out any excess water and form continuous sheets of flattened paper ready to be reused for applications such as newspaper printing, wrapping paper, printing paper, and blown-in cellulose insulation.


For more information on our Generation Green range and advise on which sustainable packaging option is best for your product, get in contact with us and a member of our team will be happy to talk you through your options in more detail.



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Flexible Packaging and the Environment: Part II

Blog Post Feature - the benefits of plastic without the waste

By now, we have recognised that although flexible packaging by its nature is one of the most environmentally friendly packaging options available, consumer demand paired with tightening regulations and a changing social landscape is pushing the hands of brand owners to make the switch to packaging made from sustainable materials. Though transitioning to sustainable packaging should be at the forefront of many companies strategy, it can be a daunting task.

Making the Switch

When making the switch to sustainable packaging, brands need to consider the fact that the perfect solution may not exist. Just like choosing an outfit, one size does not fit all when it comes to choosing the correct sustainable material. while bio-based materials might fit the needs of one product, a widely recyclable single polymer plastic may be better suited to another. Likewise, although green is good, brands can not afford to compromise the quality of their products by choosing packaging that doesn’t match the practicality, protection and attractiveness they already have. Until recently, sustainable materials such as bio-based alternatives and paper laminates could not compete with traditional mixed plastic when it came to protecting and preserving the product being packed. However, the continuous development of new and innovative alternative materials paired with packaging manufacturers ability to successfully convert these materials is bridging the gap between what consumers want, what legislation demands and what brands can offer.


the happy pear compostable pouches

The Happy Pear made the switch from rigid plastic tubs to compostable pouches for their range of  granolas


Compostable Flexible Packaging


compostable-pouchIn the world of sustainable packaging, two words come up more often than others; compostable and biodegradable. But what do they mean? By its definition, compostable packaging will break down to natural elements without leaving behind toxic residue. The main difference between compostable and biodegradable packaging is that compostable products require specific conditions in order to break down i.e. specific temperature and moisture settings along with the presence of microorganisms, whereas biodegradable products will break down naturally. As with many sustainability claims, the devil is in the detail. In this particular instance, the detail is time. We have already mentioned that biodegradation is a natural occurrence, in fact, everything from banana skins to toxic batteries will biodegrade eventually. Because the definition of biodegradable packaging does not have a time limit attached to it, consumers assume that it takes much less time to break down than the 1,000 years that is estimated for plastic, however, this isn’t always the case. Compostable packaging, on the other hand, does have a time frame associated with it. In order to claim compostability under the EN13432 standard, packaging materials must break down within 180 days in industrial composting conditions and no more than 365 days in home composting conditions.

As part of the generation green range, foxpak has developed a compostable laminate made from a mixture of bio-based and synthetic polymer materials which have been individually certified to the EN13432 global standard for home and industrial composting. Our compostable packaging is available with a certified press-to-close zipper and printed with compostable inks that are non-toxic to the environment meaning you can benefit from the look and feel of plastic packaging without the negative environmental impact.


Recyclable Flexible Packaging


recyclable-pouchRecyclable packaging is packaging that can be reprocessed back to its original form and returned into the manufacturing stream. Traditionally, flexible packaging is made from a blend of different plastic materials which are laminated together making them extremely hard to separate. For this reason, flexible packaging is notoriously difficult to recycle. As the saying goes, reduce, reuse and recycle. When translated into the world of packaging, this would look like the following scenario;

  • Reduce: switching from multi to mono layer materials and tweaking impression sizes for more efficient print accross a single web
  • Reuse: reusing waste material from the manufacturing process for waste-to-energy conversion
  • Recycle: correctly disposing of packaging at the end of its life to be recycled back into the packaging industry

As simple as the closed-loop theory sounds, some of these stages are more advanced than others when it comes to packaging. By its nature, packaging will always produce waste, however, plastic packaging is not necessarily the biggest culprit. This comes as no surprise as flexible packaging requires much less material for production than its traditional counterparts. Moving onto the reuse and recycle stages of the cycle, another set of terms that are commonly used interchangeably are recycled versus recyclable packaging. So, what is the difference between the two? Recycled packaging is packaging made using a percentage of raw material that has come from recycling old packaging. Recyclable packaging refers to packaging made from virgin materials that are easily recycled. The idea of sourcing packaging made from recycled content is great, however, With over 75% of global flexible packaging being used to pack food and limited infrastructure for recycling plastic laminates, especially those that are contaminated by food products, packaging converters and brands face the task of meeting food safety regulations.

Foxpak has developed a recyclable solution made from virgin materials in the same plastic polymer family making them much easier to recycle. Our recyclable laminate is classified by the resin identification code 4 made from Low-density Polyethylene meaning its widely recycled at collection points.


Paper-based Flexible Packaging


innovative packaging solutionsWithout sustainable packaging, it’s hard for a brand to maintain its reputation for environmental stewardship. One of the biggest contributing factors to this is the plastic-free movement which has become the forerunner of packaging discussions. But what does it mean? We have already discussed the importance of plastic for the food industry in terms of longevity and protection of the product, but what about packaging for non-food products, fast-moving consumer goods or single-serve portions? Without the requirement of barrier or preservation characteristics, brands are free to choose plastic free-paper packaging, arguably the most sustainable material option. Paper is the most obviously recyclable packaging material, it’s naturally sourced and can easily biodegrade back into nature. The paper recycling stream is one of the most widely available which means we can efficiently and effectively divert waste from landfill. However, paper has some environmental limitations. Paper used in packaging is technically down-cycled at the end of life, not recycled. After initial use, paper is disposed of through dry waste recycling streams, it is separated by type and grade, water and chemicals are added to return it to a pulp form and it’s then remade into recycled paper. This process inevitably weakens the papers natural fibres and results in a newly processed material which contains contaminated fibres that do not meet food-grade standards. This inhibits the new material from being used for the same purpose as the initial material. To overcome this, raw material manufacturers supply the packaging industry with either virgin paper or paper containing a percentage of recycled content that abides by the laws of food safety contact.

Foxpaks paper packaging is made from virgin paper which is ethically and sustainably sourced from FSC certified plantations. This material is not only recyclable but repulpable and biodegradable. Our fluorocarbon-free white paper material comes with an aqueous-based plastic-free coating which can be heat sealed to ensure packaging strength and product freshness without the contamination of traditional plastic laminates.



So what’s the best choice for your product?

Although the advancements of sustainable alternatives to traditional plastic are making waves in a range of different industries, each sustainable material has its benefits and drawbacks. For example, paper may be the most sustainable material option in terms of how we dispose of it after use, however, it provides the lowest barrier properties for food products and is limited in its applications. The table below outlines, in broad terms, the suitable applications for each of our generation green packaging material options.

Table outlining a range of suitable applications for compostable, recyclable and paper packaging

For more information on our Generation Green range and advise on which sustainable packaging option is best for your product, get in contact with us and a member of our team will be happy to talk you through your options in more detail.


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