Flexible packaging offers Vydex and its clients a quick and easy route to market in the nutrition sector
Vydex is a UK based private label supplement manufacturer for the human and pet nutrition markets. They produce a wide range of premium quality supplements and export them around the world. As well as producing their own-brand products, Vydex offers a large selection of white label products and co-manufacturing services.
Vydex first got in touch with us in 2017. At the time they required a short run of printed pouches for a nutrition powder they were contract manufacturing. Our team got to work and Vydex received 2,000 custom printed 1kg pouches within three weeks. After a successful first order, Vydex decided to continue sourcing packaging from us for their own brands as well as their contract manufacturing and white label projects.
For a company like Vydex, flexibility is key. Different client groups require different solutions when it comes to pack formats, materials, quantities and lead times. Digitally printed packaging is the perfect solution for white label projects. Our digital print offers launch quantities as low as 2,000 units, no upfront fees for plates and cylinders, multiple designs that run in a single job and faster turnaround times than traditional flexo and gravure print. This allows Vydex to offer its clients a quick and easy route to market with their products. Over the years our sales and pre-press teams have worked closely with Vydex, offering suggestions and advice on formats, material developments and design options. The inclusion of metallic lustres in the Vydex sports nutrition packaging designs has become increasingly popular due to its high impact on the shelf. More recently, our sales team have explored the option of recyclable packaging with Vydex who are willing to take our lead regarding the most suitable materials and applications for their products.
We currently produce packaging for 7 Vydex product ranges. This includes their own-brand products as well as some private label and contracted projects. As they grow in scale, many Vydex projects are progressing from digital to gravure print. Our team is guiding this process, managing everything from colour management and production to dispatch and delivery, all while maintaining a constant flow of communication from our trusted supply partners to Vydex and their clients. You can find out more about the services Vydex offer here.